Since 2014, ADDAXART has been the strategic partner of choice for organizations that refuse to accept the status quo. We combine deep industry intelligence with innovative methodology to architect transformations that endure.
ADDAXART was founded in London in 2014 by Alexander Kroft, a former McKinsey principal with a singular conviction: that world-class strategic consulting should not be the exclusive domain of Fortune 500 corporations. Too many ambitious businesses were making critical decisions without the strategic intelligence they deserved.
Starting with a team of five in a Canary Wharf office, ADDAXART rapidly earned a reputation for delivering results that moved the needle — not just polished reports that gathered dust on executive shelves. Our approach was different from day one: embedded, collaborative, and relentlessly focused on measurable outcomes.
Today, ADDAXART operates across 24 countries, employs 85+ specialist consultants, and has partnered with over 200 organizations across every major industry vertical. We have generated more than $2.4 billion in documented client revenue growth and remain privately held, ensuring our loyalties are exclusively with our clients.
Our philosophy is not a framed statement on a boardroom wall — it is the operating code embedded in every engagement, every recommendation, and every relationship we build.
To empower organizations of every scale with the strategic clarity, digital capability, and operational excellence needed to compete and win in a rapidly evolving global market. We exist to make sophisticated strategy accessible, actionable, and profitable for every client we serve.
To be the most trusted and impactful consulting partner for businesses across every major industry — recognized not for the size of our footprint, but for the depth of our results. We aspire to redefine what a consulting firm can be: a true long-term partner in our clients' success stories.
Integrity without compromise. Intellectual honesty over comfortable consensus. Client outcomes above all else. We operate with radical transparency, hold ourselves accountable to results rather than recommendations, and believe that the best consulting is indistinguishable from genuine partnership.
Every engagement is measured by business outcomes — revenue generated, costs reduced, problems solved.
We tell clients what they need to hear, not what they want to hear. Honest counsel is the foundation of trust.
We work as an extension of your team — embedded, accessible, and aligned with your goals and culture.
We invest relentlessly in methodology, tools, and talent to ensure our clients always have access to the best thinking.
We measure success not in project completions but in lasting relationships built on repeated, compounding value.
Our cross-border network gives clients perspectives and capabilities unavailable to any single-market firm.
ADDAXART's leadership combines decades of Big Four, McKinsey, Google, and MIT-level expertise with hands-on entrepreneurial experience across global markets.
Former McKinsey principal with 18 years in strategy consulting. Alexander has led transformations for FTSE 100 companies across Europe, the Middle East, and Asia-Pacific. He holds an MBA from INSEAD and a BSc in Economics from LSE.
Previously a digital transformation lead at Google and Accenture, Natasha has guided 60+ enterprises through complex technology modernisation programmes. She specialises in AI adoption, cloud strategy, and building high-performance digital organisations.
PhD in Machine Learning from MIT, Rajan leads ADDAXART's AI and advanced analytics practice. He has designed AI-driven decision systems for clients across healthcare, financial services, and logistics, delivering measurable competitive advantage.
With a background spanning Ogilvy, WPP, and Bain's CMO practice, Claire leads ADDAXART's brand strategy and performance marketing division. She has repositioned over 40 brands and delivered award-winning growth campaigns across B2B and consumer markets.
David brings 15 years of operational restructuring and financial advisory experience from Deloitte and PWC. He has led cost optimisation programmes delivering over $480M in aggregate savings for manufacturing, retail, and healthcare clients across Asia and Europe.
Sofia heads ADDAXART's expansion across Latin America and Southern Europe. With an MBA from Wharton and fluency in five languages, she has structured market entry strategies for 25+ international clients and built ADDAXART's regional partner network from the ground up.
From a five-person startup in London to a global consulting force — every milestone has been built on client trust and delivered results.
Alexander Kroft establishes ADDAXART with a team of five, targeting mid-market companies underserved by Big Four firms. First three clients signed within 60 days.
ADDAXART completes its first cross-border project — a market entry strategy for a German industrial manufacturer entering the UK market. Revenue doubles year-over-year.
Natasha Laurent joins as CDO, establishing ADDAXART's digital transformation practice. The firm secures its first enterprise technology mandate worth £2.4M.
ADDAXART serves its 50th client and opens offices in Dubai and Singapore, establishing a presence in the Middle East and Asia-Pacific regions.
Rajan Iyer joins to lead the newly formed AI and Analytics practice. ADDAXART becomes a fully remote-capable firm, delivering uninterrupted service during the global pandemic.
Total documented revenue generated for clients crosses the $1 billion mark. ADDAXART is recognised in the Financial Times' list of Leading Management Consultancies.
ADDAXART expands to 85+ consultants operating across 24 countries. The firm launches its proprietary strategic planning methodology, the ADDAXART Growth Framework™.
Total client revenue impact surpasses $2.4 billion. ADDAXART launches its industry-specific accelerator programmes for law firms, healthcare, and real estate sectors.
With offices and active engagements across four continents, ADDAXART brings local market intelligence and global strategic perspective to every client relationship.